Defining Marketing Research Paper Example | Topics and Well Written Essays - 750 words

Defining market - Research Paper ExampleMarketing is completed on pedigree foundation in terms of the needs of the client and how to play them (McQuarrie, 2005). In addition, marketing is concerned with the values associated with the exchange of goods and services. This paper will look at marketing and its importance to the supremacy of an presidency. The term marketing has many definitions. My definition will be based on activities carried out business to business and business to consumer. From the business to business perspective, marketing entails creating associations, value, and solutions either long term or slight term with a company or product. From business to consumer, marketing refers to the process in which business organizations acquire solid relationships with customers and initiate value for clients, so as to attract customer value in return. Marketing engenders the approach that causes business developments, methods of sales, and business communication (Blanke nship, Breen & Dutka, 1998). In addition, marketing involves different activities that make sure a business organization continues to meet the clients requirements and gets adequate value in benefit. Apart from my definition, there ar others from respective(a) sources they include marketing is a social process where people and corporations acquire what they require and need by initiating and trading with other people (Christ, 2008). Marketing is the process of management that involves spotting, looking forward to, and fulfilling the needs of the customer while accruing profits (McQuarrie, 2005). On the other hand, marketing concept presumes that for a business organization to execute its goals, the business organization should recognize the wants and desires of the people they target and deliver whatever will help to satisfy the needs of the client. Moreover, the marketing concept suggests that a business organization should predict the customers requirements and needs and meet t hem to a greater extent efficiently than their opponents. Marketing is a substantial component of any business enterprise in the current, agonistical environment. This is because those organizations and people who only depend on enhancing their commodities and services lag behind in the curve of power. The main(prenominal) focus of any business organization should be the client or customer. Each and every organization whether small or large, profit or non-profit, should set up an objective to provide goods and services that are of quality to clients. The organizations main goal is achieve customer satisfaction. The success of an organization depends on the willingness of clients or customers to buy or use the products offered by the company. Marketing encourages organizations to design techniques of competing with rival companies that offer convertible or cheaper products (McQuarrie, 2005). Marketing is a vital component in business as it contri moreoveres to the success of a bus iness. If properly done, marketing makes customers aware of the products on offer. The main objective of marketing is making the service or product accepted. An organization should not relax and expect people to know about what they are offering. This sum that if a company has accomplished high quality goods or services on offer but no person is aware of its existence then